Jastor Group — Restaurant Branding, Interior Design & AI Growth

MATCH HAUS

Chicago

MATCH HAUS

SOCIAL KITCHEN & RACKET CLUB

Year

2026

Project Category

Interior Design / Visual Identity & Branding

Match Haus was created to redefine how people gather through sport, hospitality, and shared experiences. Designed as a destination where activity and connection intersect, the brand brings together recreation, food, and community in a way that feels contemporary, welcoming, and distinctly its own.

JASTOR VALUE

Jastor partnered with Parker Hospitality to develop a brand identity capable of supporting both immediate growth and long-term expansion. Our objective was to create a system that would capture the concept’s energy and personality while establishing a strong foundation for consistency across every guest touchpoint.

We developed a comprehensive brand ecosystem spanning visual identity, environmental graphics, menus, merchandise, digital assets, and collateral. Each element was thoughtfully designed to work together as part of a cohesive experience that reflects the brand’s active, social, and community-driven nature.

DESIGN SYSTEMS

MATCH HAUS

Beyond creating a recognizable look and feel, we focused on building a scalable framework that could evolve alongside the business. Through strategic design decisions, clear brand architecture, and a flexible visual language, Match Haus gained the tools needed to maintain consistency while adapting to future opportunities and locations.

IDENTITY

Every aspect of the guest experience was considered throughout the process. From the moment guests engage with the brand online to their interactions within the physical environment, the experience was designed to feel seamless, engaging, and memorable. The resulting brand encourages participation, fosters connection, and reinforces Match Haus as a place people want to return to again and again.

MATCH HAUS

The result is a unified brand platform that elevates Match Haus beyond a traditional recreational venue. With a distinctive identity and scalable design system in place, the brand is positioned to strengthen loyalty, attract new audiences, and confidently support future growth.