Jason Torres is a seasoned C-level executive with a documented track record in brand strategy and creative leadership across corporate, real estate, restaurant, hospitality, and e-commerce sectors. His career spans more than two decades and began in the late 1990s during the dot‑com era.

At 22, he co‑founded The Brand Shop, a B2B marketing agency that served small and mid‑market clients seeking digital and brand services during the early web boom. Concurrently he worked as a senior creative at established advertising firms, including a multi‑office network affiliate of McCann Worldwide, where he contributed on campaigns and creative development for clients such as Amazon (early marketplace initiatives), MasterCard (regional promotions), Sony Music (artist and label marketing) and Starwood Hotels (brand collateral and property‑level marketing). His roles at those agencies were focused on art direction, integrated campaign development and project leadership on cross‑functional teams.

In 2007 he founded Jastor Branding in Florida, positioning the firm to serve Millennial‑facing consumer and business brands. Jastor’s services were built around integrated brand strategy tailored to digital transformation and emerging technologies—what the firm describes as the business implications of the fourth industrial revolution. Under his leadership as CEO, Jastor Group expanded services to include brand strategy, research, identity systems, interior and environmental branding, digital presence, packaging and advertising for clients in the United States and Latin America. He oversees client strategy, creative direction and implementation across those disciplines.

Jason’s work has been recognized by professional design and packaging organizations. Notably, a Jastor packaging project received a Dieline Gold recognition in 2021 for excellence in consumer packaging design. He has been shortlisted and nominated for additional regional and industry awards across branding and design competitions.

As a speaker and educator, Jason has appeared on industry panels and presented at trade events including The One Show (panel contributor), AIGA events (local chapter presentations) and XPECTA, a large entertainment industry fair in Latin America. He has also taught guest lectures and conducted workshops at institutions including Florida International University, Miami International University of Art & Design and Miami Ad School, focusing on brand strategy, creative process and portfolio development. Jason is a member of The National Restaurant Association.

Known for combining strategic rigor with practical execution, Jason continues to advise growth‑stage, established organizations and boards of directors on brand positioning, customer experience and integrated marketing initiatives across the Americas.