Intimo

Miami, Beach

INTIMO

THE PURSUIT OF PERFECTION

Year

2019

Project Category

Interior Design / Visual Identity & Branding

Íntimo was reimagined as a deeply personal, sensory dining experience—an invitation into Chef Juan Chipoco’s private world. Known for pushing Miami’s culinary boundaries with CVI.CHE 105, Chipoco envisioned Íntimo as a space where Nikkei cuisine—the bold fusion of Peruvian and Japanese traditions—could be celebrated with rare intimacy. Our challenge was to translate this vision into a brand identity that felt refined yet soulful, rooted in heritage while resonating with modern diners.

Sign with the text "INTERIOR" and "JAPANESE PERUVIAN" below it, mounted above an entrance door.

Colorful origami paper cranes on white surface, with the focus on a pink crane with Japanese characters and English text.

Close-up of a glass of whiskey with ice cubes, garnished with a lemon peel wrapped around a small paper flag that says "I WIT M" and a small wooden clothespin attached to the lemon peel.

JASTOR VALUE

At Jastor, we approached the project by elevating every touchpoint, from the visual identity to the emotional storytelling behind the brand. We designed a logo and visual system that balances Japanese minimalism with Peruvian vibrancy, creating a harmonious aesthetic that mirrors the cuisine itself. The rebrand also shaped the tone of voice, photography style, and guest experience, ensuring that every interaction feels like a carefully orchestrated moment of connection.

Close-up of bacon-wrapped fish bites garnished with edible flowers and herbs on a rectangular platter.

Íntimo offers a curated journey of discovery. Each design decision—from the color palette inspired by natural textures to the typography reminiscent of timeless craftsmanship—was made to deepen the sense of closeness and exclusivity.

DESIGN SYSTEMS

A white gift box with a dark green ribbon and bow, and a larger beige box with text 'INTIMO Japanese Peruvian' and a smaller white box with the same dark green ribbon.

Two black packaging boxes with gold text and two wooden sticks on top, arranged diagonally on a light surface.

An open cardboard box holding a package with Japanese-inspired design and text, titled 'The Pursuit of Perfection' by Joan Chipos.

Close-up of a person wearing a dark blue suit, white shirt, and black textured tie, with a gold pin shaped like an elongated oval with a stylized face and sunglasses on the lapel.

An open matchbook with brown matches on a pale yellow background next to a closed teal matchbook with decorative border design.

INTIMO

SOLUTION

The result is a brand that not only distinguishes Íntimo within Miami’s competitive fine-dining scene but also positions it for future growth and recognition as a leader in the Nikkei culinary space.

Through this rebranding, Íntimo has emerged as the Rolls Royce of Nikkei dining: luxurious, authentic, and unforgettable. By honoring its cultural roots while embracing modern sophistication, we helped create a brand that reflects Chef Chipoco’s passion and mastery, inviting guests to indulge in an experience that transcends cuisine and becomes a story worth savoring.